Boxer practicing

#StopCruelWool Athlete and Supporter video Guidelines

Check out tips and examples for creating and sending a video to Nike!

21/4/2022

FOUR PAWS has released a new report exposing that sportswear world leader Nike, uses untraceable wool. This means that they cannot truly claim to be certified mulesing-free and sheep in their supply chain may be subjected to the cruel mutilation practice.

While only offering a handful of merino based products, it is easy to switch to a product range free from cruelty. Although the range is small, the repercussions of this phase-out could make an immense impact for thousands of lambs. 

Athletes and fans of the brand are outraged and demand Nike lead by example and use their power to not only control supply chains, but to demand better from their partners, and to prioritize sheep welfare.

Do you want to join other athletes and supporters demanding Nike to #StopCruelWool?

You can, by sending the brand a video, telling them that you care about the welfare of sheep. Check out our video guidelines and tips:

Guidelines for the Videos 

  • Introduce yourself: Who are you, what sport do you enjoy, and how important is it to have sports in your life.
  • Describe: What do you think about mulesing and how do you feel about animals injured for sportswear.
  • Don't forget: Tell Nike that you want them to commit to certified mulesing-free wool and contribute to the end of mulesing.
  • Film your video (preferably in portrait format) while wearing sportswear, or where you do your sport activity! Avoid having loud noises in the background if possible.

Get inspired by these examples made by athletes and supporters. These might give you some ideas:

Note: Any advertisements that may appear during the viewing of this video are unrelated to FOUR PAWS. We assume no liability for this content.

Note: Any advertisements that may appear during the viewing of this video are unrelated to FOUR PAWS. We assume no liability for this content.

How will sharing my opinion to Nike help #StopCruelWool?

The more supporters we have who demand a change from Nike, the better! Our goal is to have as many athletes and other supporters on board as possible. Nike needs to hear this message loud and clear. Together we can make a difference and encourage Nike to be a game changer!

How and where should I share my video?

Upload your video to either Twitter, Facebook, Instagram or YouTube! Be sure to use the hashtags #StopCruelWool and #WearitKind, and tag both FOUR PAWS and Nike in your post.

How else can I support #StopCruelWool?

We are excited to see your videos on social media soon! Together, we can #StopCruelWool!

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