Flock of sheep

The issues animals face for clothing 

What are the Issues?

Billions of animals are used by the fashion industry every year. Some are caught from the wild, others are kept in factory farms, suffering fear and pain throughout their lives before being cruelly slaughtered for their skin, hair, or fur. 
But it 
doesn’t have to be this way! 

Lambs

Sheep Wool

Lambs and sheep suffer horrendously for the bloody business of wool production


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Minks in a cage

Fur

The breeding and trapping of fur animals for fashion is cruel, unethical, and unnecessary


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Cow skin for the leather industry

Leather

Brutal practices persist within the domestic and wild animal leather industries


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Exotic Leather

Exotic Leather

A life of horror, and for some, a terrible end of being skinned alive 


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Geese

Down

Did you know that over 600 million geese and over 3 billion ducks are raised for consumption annually?


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Angora rabbits

Angora

Angora rabbits endure a lifetime of torture for their soft fur


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Alpaca Wool

Alpaca Wool

Alpacas experience distress and fear during shearing for their fine fur 


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Cashmere goat

Cashmere

How cashmere goats endure pain and suffering for their fine fur undercoats


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Mohair goat

Mohair

Curly haired mohair goats endure cruel sheering processes and painful mutilations for luxury products


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Pledge to Wear It Kind!

Kinder fashion starts with you.

Wear your values. Wear it Kind. 

Take The Pledge!

Find out more

Take action

Animal-friendly fashion starts with you

Together people, designers, and brands can build the ethical fashion movement and ensure animal protection is a key priority!


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Child with a lamb

How to Wear it Kind

A shopping guide for compassion in fashion by FOUR PAWS


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Lamb

Working together for compassion in fashion 

Information and support for industry and brands


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Brands against Mulesing

Brands against Mulesing

Around the world, fashion brands are stepping up to help end the cruel mutilation of merino lambs


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